Using Video to Market your Real Estate Listings in Hartford Sells More than the Property Itself
There are numerous reasons why you should use video in your real estate business. Aside from the eye-popping statistics regarding how much video people watch online per day, I can provide you this information based on my analysis and my own personal experience.
5 Ideas in Favor of Video Marketing in Real Estate
1. It’s the truth. The best method to capture the actual character of a home is through video. Unless you are physically in a home, video is the best way to capture the feel and look of the room. Unless you are physically in a home, video is the best way to capture the feel and look of the room
2. Consider the big picture! Video provides far more than still images. You can quickly observe where and how rooms and areas link using video. You also get a better overall sense of the room.
3. They like me! They really like me!
Video is an excellent medium for self-promotion. Prospective clients will be more likely to contact you if you have a portfolio of videos of your listings. They recognize your commitment and professionalism and will look to you for guidance.
4. Spread the word! Everyone enjoys watching and sharing the videos of their friends, family, neighbors, and coworkers. This is the simplest technique to increase traffic to your listings. Don’t dismiss all of the advantages of social networking.
5. Exceeding expectations More and more house buyers demand video with a listing, and sellers anticipate it as part of the contract they make with you, their agent. You might lose that business if you don’t have it.
Do You Have the Ability to Create Your Own Videos?
Of course, you can create your own videos. It has gotten pretty simple to do so with all of the technology at our disposal nowadays. If you do decide to give it a try on your own, here are a few basic tips:
- Flip that phone over. Are you using your smartphone? The best and simplest option is to hold the phone horizontally. If you don’t, you’ll get a portrait-style movie instead of the entire frame. This clearly screams amateur video, unless you are going for a ‘Reel’ or TikTok style video.
- People, get steady. Invest in a phone stabilizer so you don’t have that nauseous video that people can’t stand seeing. This is a big turn off. The time of day. Lighting is critical when photographing the interiors of a home. Because you don’t want direct sunlight, midday will be difficult to navigate. Shoot in the early morning, just before sunset, or on a cloudy day.
- Good audio. If you want to use audio for narration or voice over, make sure the environment is quiet and consider purchasing a microphone (they make decent mics, even for iPhones nowadays). Avoid background music, background chatter, lawn mowers, and so forth.
What are the Advantages of Hiring a Video Marketing Professional?
As previously indicated, you can create your own videos and possibly do a good job; nevertheless, there are some advantages to hiring a professional:
- Time management is essential. Do you have enough time to create your own video? This is part of what we do at Multi-Focus Media, and we do it well and on time.
Quality. Our equipment is of the highest quality, and we have extensive video production experience. And, while I don’t want to appear biased, I would be lying if I said there wasn’t a difference in the end result..
- The narrative. Most importantly, we are experts at telling tales. We are quite skilled in crafting the message you want to get out, whether it is a person, a company, or a house.
We are quite skilled in crafting the message you want to get out, whether it is a person, a company, or a house.
Where Else Can Video Be Used in Your Marketing Strategy?
The possibilities are truly limitless, but here are a few more ideas to consider:
Video Testimonials
A testimonial video can have a significant impact and help you attract new sellers. Clients who are happy and pleased are the finest advertisers for your company. Nothing beats a personal word from a satisfied property buyer or seller, and they are far more credible than written testimonials. These testimonials can be utilized separately or as part of your bio/intro video.
Video Bio or Introduction
People prefer to work with actual people. Potential clients are interested in learning more about you as well. This does not have to be a sales pitch, but rather a brief and pleasant introduction to yourself and how you can not only sell their house, but also be their guide (since isn’t that what people want – a charming, honest person who also happens to be an expert in real estate sales).
What is your backstory?
Why are you in this line of work?
What qualifies you as a local expert in the area?
This video can be used again and again. On your website, social media, emails, and so on.
Videos of Neighborhood Tours
People are interested in what is around the house as well as the house itself. What about the houses around you? Where can I find shops, businesses, schools, and restaurants? This is something that may be used repeatedly and linked to your ads in that specific location. This is particularly true in an area such as the Connecticut shoreline. People seeing homes from a distance can get a good sense of the various locations (and after seeing your videos, will come here looking for you).
Educational Videos
You can make a series of short movies in which you give your experience, either in the neighborhood or in home buying/selling in general. This is a terrific method to impress your current clients while also establishing yourself as a local specialist and an all-around informed agent to those who don’t already know you. It can only help you establish a reputation as a valuable resource.
YOU are the experienced advisor in purchasing and selling properties as a real estate agent or broker. WE, at Multi-Focus Media, are the marketing experts. We can demonstrate to your consumers that you are the specialist they require!
To learn more about our video process, please click the link below or call us: (860) 241-1605