The Growing Popularity of Video in Real Estate

More real estate agents are turning to video content because it works. According to recent studies, listings with video receive 403% more inquiries than those without. This dramatic increase in interest highlights how video grabs attention, conveys information quickly, and appeals to today’s visually-driven audience.

Agents are using video to:

• Create engaging property listings: High-quality video walkthroughs provide prospective buyers with a true sense of a home’s layout and design, going beyond what static photos can achieve.
• Share on social media: Short-form videos like Instagram Reels, TikToks, and YouTube Shorts generate high engagement, making them a powerful tool for marketing properties to a broad audience.
• Build personal brands: Agents use video not only to market properties but also to connect with clients and showcase their expertise.

Short-Form vs. Long-Form Video: The Best of Both Worlds

One of the most exciting aspects of real estate video marketing is the variety of formats available:

1. Short-Form Videos: These are perfect for platforms like Instagram and TikTok. A 15-30 second clip highlighting a property’s best features can quickly capture attention and encourage viewers to learn more. Short-form videos are also ideal for showcasing new listings, open house invites, or even quick tips for buyers and sellers.
2. Long-Form Cinematic Walkthroughs: These in-depth videos offer potential buyers a virtual tour of the property, highlighting every detail. They are particularly effective for luxury homes and properties with unique features. These walkthroughs create an immersive experience, helping buyers envision themselves in the space before stepping foot inside.

Why Video Marketing Matters More Than Ever

The shift toward video content aligns with broader trends in consumer behavior. People increasingly prefer video over text, and platforms like Instagram and YouTube prioritize video content in their algorithms. For real estate agents, this means that incorporating video into your marketing strategy can:

• Boost visibility: Video helps your listings rank higher on search engines and social media platforms.
• Engage your audience: Viewers are more likely to watch, share, and interact with video content.
• Close deals faster: Video provides buyers with a more comprehensive understanding of a property, leading to quicker decision-making.

Ready to Elevate Your Real Estate Marketing in 2025?

At Multi-Focus Media, we specialize in creating stunning video content that helps real estate agents succeed. Whether you need a cinematic walkthrough, short-form social media videos, or a combination of both, we’ve got you covered.

Explore our Video Production Services to see how we can transform your listings into must-see properties. Don’t forget to check out our Aerial Photography and Matterport 3D Virtual Tours to take your marketing to the next level.

Make 2025 the year you embrace video and watch your real estate business soar. Contact us today to get started!