FAQs
Frequently Asked Questions
What services does Multi-Focus Media provide?
– Multi-Focus Media provides a range of services, including professional photography, engaging videos, immersive virtual tours, drone photography, detailed floor plans, and professional headshots. We specialize in delivering captivating visuals for real estate marketing.
Why is professional photography important for real estate listings?
– Professional photography plays a crucial role in making a strong first impression and capturing the attention of potential buyers. It highlights the unique features and selling points of a property, making it more appealing and increasing the likelihood of inquiries and showings.
How long does it take to receive the final media?
– We understand the importance of timely delivery in the real estate industry. In most cases, we strive to deliver the final media within 24 hours. Our streamlined processes and commitment to efficiency ensure a quick turnaround time.
Can you help with staging the property before the photo shoot?
– While we do not provide staging services ourselves, we can offer guidance and recommendations on how to prepare the property for the photo shoot. Our “Tips for Staging” guide provides valuable insights on decluttering, enhancing curb appeal, and creating visually appealing spaces.
What is included in a virtual tour?
– Our virtual tours utilize advanced Matterport 3D technology to provide an immersive experience for potential buyers. They include a 360-degree view of the property, allowing viewers to navigate through different rooms and explore the space at their own pace.
Can you accommodate specific editing requests?
– Yes, we understand that each client has unique preferences. We offer professional hand-blended editing and can accommodate specific editing requests to ensure the final media aligns with your desired aesthetic and style.
Do you offer packages or can services be customized?
– We offer both package options and the flexibility to customize services based on your specific
needs. Whether you require a comprehensive marketing package or prefer to select services a la carte, we can tailor a solution that suits your requirements.
needs. Whether you require a comprehensive marketing package or prefer to select services a la carte, we can tailor a solution that suits your requirements.
Do you cover properties outside of Connecticut?
– While our primary coverage area is Connecticut, we can consider projects outside of this area on a case-by-case basis. Please reach out to us with the details, and we will determine if we can accommodate your specific location.
How do I book your services?
– Booking our services is easy and convenient. You can visit our website and use our online booking platform to schedule your desired services. Alternatively, you can contact us via phone, text, or email, and we will be happy to assist you with the booking process.
What payment options do you accept?
– We accept various payment options for your convenience. We offer online payment through our secure platform, and we also accept traditional methods such as credit cards, checks, or bank transfers. Please let us know your preferred payment method, and we will accommodate accordingly.
other FAQ!
| Category | Question | Answer |
| General | What is Multi-Focus Media? | We are a full-service real estate and commercial media company specializing in photography, video, and 3D tours. |
| General | Where are you located? | Our studio and office are located at 573 Main St. Suite B, Cromwell, CT 06416. |
| General | How long have you been in business? | Multi-Focus Media was founded in 2020 by Hank Jonkman. |
| General | What areas do you serve? | We serve all of Connecticut, including Hartford, Middlesex, New Haven, Fairfield, and Litchfield counties. |
| General | Do you travel outside of Connecticut? | Yes, we provide commercial services across New England, including MA, NH, and ME. |
| General | Who are your primary clients? | We work with real estate agents, builders, contractors, designers, and commercial property managers. |
| General | What makes you different from other photographers? | Our attention to detail, next-day delivery, and high-end technology like Matterport and FAA-certified drone work. |
| General | Is Multi-Focus Media insured? | Yes, we are fully insured for both general liability and professional drone operations. |
| General | How can I contact you? | You can call or text us at (860) 310-5462 or email hank@multifocusmedia.com. |
| General | What are your business hours? | We are open 8:00 AM – 8:00 PM, with studio sessions available by appointment. |
| Scheduling | How do I book a shoot? | You can book directly through our online ordering portal on our website. Or just give us a call! |
| Scheduling | How far in advance should I book? | We recommend booking 3–5 days in advance, though we often have last-minute openings. |
| Scheduling | Do you work on weekends? | Occasionally, if necessary |
| Scheduling | What happens if it rains? | For real estate, we can do interiors and return for exterior/drone shots when the weather clears. |
| Scheduling | Do you offer “Blue Sky” replacements? | Yes! We can digitally replace gray skies with blue ones at no additional charge. |
| Delivery | How fast is the turnaround? | Most real estate photography and floor plans are delivered by the next morning. |
| Delivery | How will I receive my files? | You will receive an email with a link to a private download gallery. |
| Delivery | Are the photos print-ready? | Yes, we provide both high-resolution files for print and web-optimized files for the MLS. |
| Delivery | What is the turnaround for video? | Real estate walk-through videos typically take 24–48 hours for editing. |
| Delivery | How long do you store my photos? | We typically host your download gallery for 60 days, but we archive files permanently. |
| Real Estate | Do you offer Zillow 3D Home tours? | Yes, we are Zillow-certified photographers and can upload directly to your listing. |
| Real Estate | What is a Matterport 3D Tour? | It’s an immersive, “dollhouse” style virtual tour that allows buyers to walk through a home digitally. |
| Real Estate | Do I need to be present for the shoot? | No, as long as we have access (Supra, lockbox, or code), we can handle the shoot solo. |
| Real Estate | Should the homeowner be there? | It is usually best if the home is empty so we can move quickly and safely through all rooms. |
| Real Estate | Do you move furniture? | We perform light “staging” (straightening pillows, hiding trash cans), but we do not move heavy furniture. |
| Real Estate | Are you SmartMLS verified? | Yes, we are verified SmartMLS photographers for seamless listing integration. |
| Real Estate | Do you offer floor plans? | Yes, we provide 2D floor plans with accurate room measurements and total square footage. |
| Real Estate | Can you add a floor plan to a Matterport tour? | Yes, we can generate floor plans directly from the Matterport scan data. |
| Real Estate | Do you offer virtual staging? | Yes, we can digitally add furniture to empty rooms to help buyers visualize the space. |
| Real Estate | Can you remove items digitally (Virtual Decluttering)? | Yes, we can remove cars from driveways or clutter from counters for an additional editing fee. |
| Drone | Are you licensed to fly drones? | Yes, Hank Jonkman is FAA Part 107 Certified for commercial drone operations. |
| Drone | Is drone photography safe? | We follow all FAA regulations and safety protocols, including checking for restricted airspace. |
| Drone | What if my listing is near an airport? | We handle the LAANC authorization process to get permission to fly in controlled airspace. |
| Drone | Do you offer drone video? | Yes, we provide both high-resolution aerial stills and 4K cinematic aerial video. |
| Drone | Can drones fly in high winds? | For safety and image stability, we do not fly in winds exceeding 20mph or in active precipitation. |
| Headshots | Do you have a studio for headshots? | Yes, our professional headshot studio is located in Cromwell, CT. |
| Headshots | Do I need an appointment for a headshot? | Yes, our studio operates by appointment only to ensure dedicated time for each client. |
| Headshots | What should I wear for my headshot? | We recommend solid colors and professional attire that reflects your brand. Avoid busy patterns. |
| Headshots | How long does a headshot session take? | Most individual sessions take between 20 to 45 minutes. |
| Headshots | Do you offer retouching? | Yes, all selected headshots include professional retouching (skin, teeth, stray hairs). |
| Headshots | Can you do group headshots for an office? | Yes, we can bring a mobile studio to your office or host your team at our Cromwell studio. |
| Headshots | How many photos do I get? | This depends on the package, but most clients receive 1–3 fully retouched final images. |
| Headshots | Do you provide different backgrounds? | Yes, we offer classic white, gray, black, or environmental “blurred office” backgrounds. |
| Headshots | How do I pick my favorite photos? | After the shoot, we send a proofing gallery where you can select your favorites for retouching. |
| Headshots | Can I get my headshots the same day? | Same-day “rush” delivery is available for an additional fee. |
| Video | What is a “Cinematic Walkthrough”? | It’s a professionally stabilized video that feels like a movie tour of the home, usually set to music. |
| Video | Do your videos include music? | Yes, all videos include a royalty-free music track that is safe for social media use. |
| Video | Can you add my logo and contact info to the video? | Yes, we provide “Branded” versions for your website and “Unbranded” versions for the MLS. |
| Video | Do you offer Vertical Video (Reels/TikTok)? | Yes, we can shoot or edit your footage specifically for Instagram Reels and TikTok. |
| Video | Do you do voiceovers? | We can integrate a voiceover if you provide the audio file or a script for us to record. |
| Commercial | Do you photograph commercial buildings? | Yes, we work with developers, architects, and property managers for commercial marketing. |
| Commercial | Do you do construction progress photography? | Yes, we can visit sites weekly or monthly to document progress via drone and ground photos. |
| Commercial | Do you offer “Twilight” photography? | Yes, we offer both “Real Twilight” (shot at sunset) and “Virtual Twilight” (edited from day photos). |
| Commercial | Can you shoot retail spaces or restaurants? | Absolutely. We specialize in capturing the “vibe” of local businesses for social media and websites. |
| Commercial | Do you provide high-resolution photos for billboards? | Yes, our commercial equipment is capable of producing ultra-high-res files for large-scale print. |
| Billing | What are your payment methods? | We accept Credit Cards, PayPal, Stripe, Venmo, Google Pay, and Cash. |
| Billing | When is payment due? | Payment is typically due at the time of order or before the final files are downloaded. |
| Billing | Do you offer discounts for bulk listings? | Yes, we have “Loyalty” pricing for high-volume agents and teams. |
| Billing | Is there a cancellation fee? | We request 24-hour notice. Cancellations within 24 hours may be subject to a small rescheduling fee. |
| Billing | Are there travel fees? | Travel is included for most of Central CT. Long-distance travel may incur a modest mileage fee. |
| Prep | How should I prepare a home for photos? | We provide a “Pre-Shoot Checklist” you can give to your homeowners to ensure the best results. |
| Prep | Should the lights be on or off? | We prefer all lights ON and all ceiling fans OFF before we arrive. |
| Prep | Do you shoot “High Dynamic Range” (HDR)? | Yes, we use advanced blending techniques to ensure windows aren’t “blown out” and shadows are clear. |
| Prep | Should cars be in the driveway? | No, please have all vehicles moved away from the front of the house before we arrive. |
| Prep | What about pets? | For safety and the best photos, pets should be in a crate or out of the house during the shoot. |
| Equipment | What kind of cameras do you use? | We use professional-grade full-frame mirrorless cameras and specialized wide-angle lenses. |
| Equipment | Do you use flash or natural light? | Natural Light. |
| Equipment | What drone do you use? | We use DJI professional drones equipped with 4K cameras and obstacle avoidance. |
| Social Media | Can I use your photos on Instagram? | Yes! We love seeing our work on social media. Please tag @MultiFocusMediaCT |
| Social Media | Do you provide “Social Media Kits”? | Yes, our packages often include ready-to-post graphics and slideshows for Facebook/IG. |
| Tech | What is a 2D Floor Plan with “GLA”? | GLA stands for Gross Living Area. It provides a breakdown of finished vs. unfinished space. |
| Tech | Can you host the virtual tour for me? | Yes, Matterport and Zillow tours are hosted on our servers or the respective platforms. |
| Tech | How long does a Matterport tour stay active? | Standard hosting is for 6–12 months, which covers the typical listing period. |
| Tech | Do you offer property websites? | Yes, we include a dedicated single-property website for your high-end listings. |
| Tech | Is your work compatible with Realtor.com? | Yes, our unbranded links and photos meet the requirements for all major real estate portals. |
| About Hank | Who is the lead photographer? | Hank Jonkman is the owner and lead photographer for all Multi-Focus Media projects. |
| About Hank | How long has Hank been doing photography? | Hank has been a photography enthusiast since the 1970s and a professional since 2020. |
| About Hank | What is Hank’s background? | Hank has a deep background in technology and the internet, which he uses to stay ahead of media trends. |
| Process | What is the “next-morning delivery” cutoff? | Photos shot before 5:00 PM are typically delivered by 9:00 AM the following business day. |
| Process | Can I request specific shots? | Absolutely. You can add “Shot List” notes to your online order. |
| Process | Do you shoot basements? | Yes, we photograph all finished areas. We can shoot unfinished basements upon request. |
| Process | Do you do “Virtual Sunsets”? | Yes, we can take a daytime photo and edit it to look like a beautiful sunset/twilight shot. |
| Process | How do you handle small rooms (bathrooms)? | We use specialized ultra-wide lenses to make even small spaces look bright and open. |
| Process | What if I’m not happy with a photo? | We offer a satisfaction guarantee. If something isn’t right, we will re-edit or re-shoot to fix it. |
| Process | Can you take photos of the neighborhood? | Yes, we can include “community” shots of local parks or amenities if requested. |
| Licensing | Who owns the rights to the photos? | Multi-Focus Media retains copyright; the client is granted a license to use them for marketing. |
| Licensing | Can I sell the photos to another agent? | No, the license is non-transferable. Each new listing agent must purchase their own license. |
| Licensing | Can a builder use the photos I paid for? | They would need a separate “Third Party” license from us to use them for their own marketing. |
| Studio | Is there parking at your Cromwell office? | Yes, we have plenty of free parking right at 573 Main Street. |
| Studio | Can I change outfits during a headshot session? | Yes, most of our headshot packages allow for at least one outfit change. |
| Studio | Do you have a mirror and changing area? | Yes, we have a private space for you to freshen up and change clothes. |
| Studio | Do you offer hair and makeup? | We do not have an in-house stylist, but we can recommend local pros in Cromwell. |
| Studio | Can I bring a friend to my headshot shoot? | Of course! Sometimes having a friend there helps you feel more relaxed. |
| Packages | Do you have “all-in-one” bundles? | Yes, our “Best Value” bundles include photos, drone, and a floor plan at a discounted rate. |
| Packages | Can I build a custom package? | Yes, our online booking system allows you to “Add-On” exactly what you need. |
| Experience | Have you ever shot a luxury estate? | Yes, we have experience with multi-million dollar properties across the CT shoreline. |
| Experience | Do you do “Apartment Complex” media? | Yes, we work with property managers to create “Model Unit” photos and amenity tours. |
| Experience | Are you on social media? | Yes! Follow us on Facebook and Instagram at @MultiFocusMedia. |
| Giving Back | Do you work with local non-profits? | We love Cromwell! Contact us for special pricing for local community organizations. |
| Next Steps | I’m ready to book! What’s next? | Visit our website, click “Book Now,” and pick a date that works for you! |
